BRANDING

Great branding is more than just a good-looking logo—it encompasses the entire business. It builds trust, loyalty and value by creating connections with customers that hits both the heart and the head. The perception of a brand isn’t shaped solely by clients—it’s also influenced by prospective customers, current clients, employees, shareholders and business partners. Effective branding is crucial because it affects everything—from how people view your business to driving new opportunities and increasing brand value. However, if done poorly or ignored, it can have the opposite effect. Whether it’s a website, product packaging, social media or marketing materials, each piece should feel like part of a whole, creating a unified brand experience that sticks in customers’ minds and strengthens brand recall. Take a look at the brand plan I wrote for Breach Secure Now in 2024 while serving as Creative Director.